What Clay does
Clay is a New York–based go-to-market (GTM) platform that combines multi-provider data enrichment with AI-assisted research and workflow automation so sales, marketing, and revenue-ops teams can turn growth ideas into repeatable, continuously running systems. Clay’s core workflow model is designed to let teams build and execute GTM processes in one place—starting with importing or sourcing accounts and people, enriching records via integrated third-party providers and enrichment “waterfalls,” then activating results across downstream tools (for example CRMs, email sequencers, and data warehouses) and optionally generating content or analysis with AI.